This seminar provides an introduction to the key principles of effective marketing and successful event coordination. Designed for those new to these areas or looking to develop their skills, this package explores how businesses promote their products, connect with customers and create engaging experiences.

You’ll gain an understanding of core marketing concepts, including customer profiling, competitor awareness, branding, digital marketing and advertising, alongside the essential elements of event planning, organisation, promotion and delivery.

By combining marketing strategy with event management skills, this seminar package will help you understand how to create impactful campaigns, plan successful events and support wider…